As a brand, we are committed to being transparent about who we are, our products, and our intentions. Recently, we have come to realize that one of the biggest concerns for our customers is the sugar content in their food. To address this concern and to stay true to our values, we have decided to reformulate our Gluten-Free & Vegan Protein Cookies. To maintain our commitment to transparency and customer satisfaction, we have been working tirelessly to find an alternative sweetener that is natural, healthy, and delicious.
Our cookies are sweetened with organic turbinado sugar, which is a raw cane sugar that is pure and unrefined. Although it is less processed than white sugar, it still contains high levels of sucrose that ultimately impact the nutritional value of our cookies. According to a study published in the Journal of Nutrition and Metabolism, consuming excessive amounts of added sugars can increase the risk of cardiovascular disease, type 2 diabetes, and other chronic health conditions. Furthermore, the American Heart Association recommends that women consume no more than 6 teaspoons of added sugar per day, and men consume no more than 9 teaspoons. However, the average American consumes approximately 17 teaspoons of added sugar daily.
After careful consideration and research, we have decided to use date paste as the principal sweetener in our reformulated cookies. Date paste is made from pureed dates and is an excellent alternative to traditional sweeteners. It is high in fiber, vitamins, and minerals, including potassium, magnesium, and vitamin B6. Additionally, date paste has a lower glycemic index than turbinado sugar, meaning it has a lesser impact on blood sugar levels.
We understand that some customers may have concerns about the taste and texture of our reformulated cookies. We want to assure you that we have taken every step to ensure that our cookies maintain the same extraordinary taste and texture that our customers love. Our cookies are still packed with protein, making them the perfect snack for on-the-go or post-workout. Our reformulated cookies will be available within the next month and we encourage our customers to try it out. Your feedback is utterly important to us and will help us continue making strides toward innovating the gluten-free industry.
Make sure to follow us on instagram to stay up to date on the release date of our cookies and future updates of our brand and products. As always, we appreciate the support and we look forward to providing you with nutritious products that are safe, overflowing with flavor, and made with quality ingredients, so that you will never miss gluten ever again!